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Available on: all plans (Starter, Growth, Scale and Enterprise).
Tell TikTok who opened your funnel, what they did and who submitted your form, so you can see which TikTok campaigns work. A pixel is a small piece of code that reports what people do on your funnel back to an ad platform. Connect your TikTok Pixel and AskFunnel sends the events for you. With the TikTok Pixel integration, you can:
  • See who visited. AskFunnel sends TikTok a page event when someone opens your funnel.
  • See who became a lead. When a visitor submits your form, AskFunnel sends a SubmitForm event.
  • Follow every step. Each funnel page, answer and button click is sent to TikTok as its own event, so you can see where visitors drop off.
  • Tell TikTok what counts. Map any step to one of TikTok’s standard events. See Map your funnel steps to standard events.
Before you start, you need:
  • A TikTok Pixel and its Pixel ID. No pixel yet? In TikTok Events Manager, click Connect data source and create a web pixel.
  • A funnel to track. See Launch your first funnel.
You do not need to install TikTok’s code. AskFunnel adds the pixel to your funnel for you, so you only need the Pixel ID. You can skip TikTok’s steps for installing code.

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Important to note

  • When your cookie banner is on, the pixel only tracks visitors who accept marketing cookies. See Cookies and consent.
  • Ad blockers and some privacy browsers block the pixel. Test with your ad blocker turned off.
  • Each funnel uses one TikTok Pixel.

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Setup

1

Open the TikTok Pixel settings

  1. From your main dashboard, find the funnel you want to track.
  2. Click the three small dots (…) on that funnel’s row, then click “Funnel Settings”.
  3. On the left side menu, click “Integrations”.
  4. Under Tracking, on the TikTok Pixel card, click “Settings”.
The Integrations menu item and the Settings link on the TikTok Pixel card, both highlighted
2

Paste your Pixel ID

  1. In TikTok Events Manager, open Data sources, select your pixel and copy the Pixel ID shown under its name. It is a mix of letters and numbers, like C123456ABCDEFG.
  2. Back in AskFunnel, paste it into Pixel ID.
  3. In the bar that appears at the top, click “Save changes”. If your funnel is published, AskFunnel shows Settings saved. Your live funnel is updated.
The TikTok Pixel settings with a Pixel ID typed in and the You have unsaved changes bar showing, with the Pixel ID field and the Save changes button highlighted
TikTok may keep showing its own setup checklist until your funnel sends its first events. That is normal.
3

Match your funnel steps to TikTok events (optional)

Under Map events to standard events, click “Add entry”, pick a funnel step on the left and the TikTok event it should send on the right. You can add several entries. Anything you do not map is still sent as a custom event. The full guide is in Map your funnel steps to standard events.The Map events to standard events section for TikTok with one entry, Lead form started to Contact, and the Add entry button highlighted
4

Save your changes

Click “Save changes” in the bar at the top. Your TikTok Pixel card now shows Connected.

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How do I know it is working?

  • The TikTok Pixel card shows Connected, and its switch is on.
  • In TikTok Events Manager, open your pixel and click Test events. Open your funnel in another tab in the same browser and accept the cookies. You see the page event, then an event for each page and answer as you click through, then SubmitForm when you submit the form.
  • Data can take up to 30 minutes to show on the pixel’s Overview tab.

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Troubleshooting

Check these, in order:
  • The card shows Connected, not Paused or Not connected.
  • You clicked “Save changes” after pasting the Pixel ID, and the ID has no extra spaces.
  • You copied the Pixel ID of the pixel, not an account or business ID.
  • You accepted marketing cookies on the funnel, if your cookie banner is on.
  • Your ad blocker or browser privacy setting is off for the test.
  • A little while has passed. TikTok can take up to 30 minutes to show data.
The switch on the card is off. Your setup is kept. Turn the switch on and click “Save changes”.
Mappings only take effect when a Pixel ID is set. Check that the card shows Connected, that you clicked “Save changes”, and that both sides of the entry are filled in. See Map your funnel steps to standard events.

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Manage the integration

  • Pause it: turn off the switch on the TikTok Pixel card, then click “Save changes”. Your Pixel ID and mappings are kept.
  • Change the pixel: replace the Pixel ID and click “Save changes”.
  • Remove it from the funnel: clear the Pixel ID and click “Save changes”. The card goes back to Not connected.

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What to do next

Map your funnel steps to standard events

Tell TikTok which steps count as a lead.

Track your Facebook and Instagram ads

Connect Meta Pixel to see which ads bring leads.

See how your funnel performs

Visitors, conversions and where people drop off.
Need help? Email support@askfunnel.com.