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Available on: the Growth plan and above.
Make connects your apps with visual automations. Send every new AskFunnel lead to Make and it can add the lead to your CRM, write a row in a spreadsheet, send a message or start anything else you build. A scenario is Make’s name for one automation. Each new lead starts your scenario the moment it arrives, with the contact details, every answer and where the lead came from. You do this with a webhook, which is a web address that receives each new lead. AskFunnel has no separate Make connection to install. The steps are below, and Send your leads to a webhook explains the webhook settings in detail. With Make, you can:
  • Connect apps AskFunnel does not connect to directly. For example Airtable, Notion, Slack or your CRM.
  • Use every answer. Pick the contact’s email, phone and each answer in any module of your scenario.
  • Stay in control. AskFunnel retries automatically and shows every lead in a delivery log.
Before you start, you need:
  • The Growth plan or above. See Upgrade your plan.
  • A Workspace Admin or Global Admin role. Only they can manage webhooks.
  • A Make account. Each lead your scenario handles uses credits from your Make plan, so check the plan’s monthly allowance.
  • A funnel with a form. See Set up your lead capture form.

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Important to note

  • Only new leads are sent. Leads that arrived before you added the webhook are not.
  • Make gives each scenario its own webhook address. You cannot use one Make address in two scenarios. You can paste the same address into several funnels, and each lead carries its funnel’s name so your scenario can tell them apart.
  • If Make cannot take more requests, it answers with an error. AskFunnel then marks the lead Failed and does not try again by itself. After the problem is fixed, click “Retry failed” in the delivery log.
  • If your plan drops below Growth, your webhook is kept, but new leads are no longer sent to it.

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Set up the connection

1

Create a scenario that waits for a webhook

In Make, create a new scenario, then:
  1. Click the first module and search for Webhooks. Choose Custom webhook.
  2. Next to Webhook, click Add.
  3. In Webhook name, type a name you will recognize, for example “AskFunnel leads”. Click Save.
  4. Make creates an address and starts listening. Click Copy address to clipboard.
2

Tell Make to wait for a lead

Click Run once. The Custom webhook module now waits for data. Keep this window open.
3

Add the address to your funnel in AskFunnel

  1. From your main dashboard, find the funnel you want to connect.
  2. Click the three small dots (…) on that funnel’s row, then click “Funnel Settings”.
  3. On the left side menu, click “Integrations”.
  4. Under Send leads to, on the Webhooks card, click “Settings”.
  5. Paste the address into Webhook URL and click “Add webhook”.
You see Webhook added. New leads will be sent to it.The Webhooks window with a Make webhook address typed in the Webhook URL box and the Add webhook button, both highlighted
4

Send a test lead

  1. In AskFunnel, click the three dots (…) on the webhook’s row, then “Send test”.
  2. You see Test delivered, for example Test delivered (200 OK). The sample lead is named AskFunnel Test.
  3. Back in Make, the module learns the fields of a lead from this test and lists them for the next modules.
If Make is not waiting, click Run once again and send the test again.The three dots menu of a webhook, open, with the Send test item highlighted
5

Add what should happen next

Add a module for the app you want, for example Google Sheets, Airtable or Slack, and fill its fields with values from the test lead. The lead’s name, email and phone are in the contact details, and each answer is in the answers, named after your question. The full list is in What AskFunnel sends.
  • The test lead has test set to true. To keep test leads out of your CRM, add a filter between the modules and only continue when test is false.
  • Answers are named after your questions. If you rename a question later, its name in Make changes too, and you need to pick it again.
6

Turn your scenario on

Switch your scenario on, so that it runs each time a lead arrives. A scenario that is off does not process leads.
7

Try it with a real lead

Open your live funnel, fill in the form and submit it. Your scenario runs within moments. Delete the test lead in your other app afterward if you like.

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How do I know it is working?

  • The Webhooks card in AskFunnel shows Connected and the address of your webhook.
  • In AskFunnel, click the three dots (…) on the webhook, then “Delivery log”. Each lead shows Delivered, Retrying or Failed. Tests are listed as Test.
  • In Make, your scenario’s history shows a run for each lead.

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Troubleshooting

Click Run once in Make so the Custom webhook module is waiting, then send the test again from AskFunnel. Check that the address in AskFunnel is the one from this module.
Make remembers the fields of the first test. After you add or rename a question, open the Custom webhook module in Make, click Detect new values, then send another test from AskFunnel. The new fields appear for your modules.
Make answered with an error such as 400. This can happen if you set a data structure on the webhook that a lead does not match, or if Make has too many requests waiting. Remove the data structure or fix it, wait until Make has room, then click “Retry failed” in the delivery log.
Check that you pasted the whole address from Make, with no spaces, and that the webhook still exists in Make. Other test messages are explained in Send your leads to a webhook.
AskFunnel delivers each lead at least once. If Make was slow and AskFunnel retried, or you clicked “Retry”, the same lead arrives again with the same ID. See The same lead arrived twice.
Webhooks are available on the Growth plan and above. Click “Upgrade to Growth” in the Webhooks settings, or see Upgrade your plan.

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Manage the connection

  • Send to Make and other tools: add up to 10 webhooks to a funnel. Click “Add webhook” in the Webhooks settings.
  • Pause it: turn off the switch on the webhook’s row. Leads that arrive while it is paused are not sent later.
  • Remove it: click “Delete webhook” in “Edit webhook”. Switch off or delete the scenario in Make too.

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What to do next

Send leads to Zapier

Connect Zapier instead, with a Zap.

Send your leads to a webhook

Headers, signing and the delivery log.

What AskFunnel sends

Every field of a lead, for your scenario.
Need help? Email support@askfunnel.com.