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Visitors decide fast. Two things help them say yes: clear answers to the questions on their mind, and proof that other people trust you. Six blocks do this. FAQ answers questions. Reviews, Testimonial and Logo Bar show proof. Slider and Slideshow show pictures of your work. This page covers what each block shows, where its settings are and what to replace before you publish. To add any block and move it around, see Add and arrange blocks. Before you start, you need:
  • A funnel open in the builder, on the page you want to edit. See Launch your first funnel.
  • A role that can edit funnels: Global Admin, Workspace Admin or Content Editor.
  • Your real content: customer quotes you have permission to show, logos of businesses you really work with, and your own photos as JPG, PNG or GIF files of up to 4 MB each.

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Important to note

  • Every block starts with sample content that is not about your business. The FAQ has sample answers about refunds, shipping and support. Reviews has sample faces and the line 5.0 from 200+ reviews. Testimonial has five sample people with sample reviews. Logo Bar has logos of well known companies. Slider and Slideshow have sample travel and landscape photos. Replace all of it before you publish.
  • AskFunnel shows what you type. It does not check a rating, a number of reviews or a quote. Show only real reviews, and logos of businesses you really work with.
  • The Testimonial and Social Proof sections in the Sections list also start with sample content. Replace it the same way.

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Add a block

1

Open the Blocks panel and click the block

  1. In the builder, open the page you want to edit.
  2. Click the “Content” tab on the left side menu, then click “Blocks”.
  3. Under Core Components, click “FAQ”, “Reviews” or “Testimonial”. Scroll down to Media Elements for “Logo Bar”, “Slider” and “Slideshow”.
The block appears on your page with its sample content.The Blocks panel with the Core Components group, which includes the FAQ, Reviews and Testimonial blocks
2

Replace the sample content

Follow the section for your block below. Select the block on the canvas to see its settings in the left panel.
3

Check every screen and publish

Use the device button at the right side of the canvas to switch between Desktop, Tablet and Mobile. Then click “Publish Funnel”. See Test your funnel before you send traffic.

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Set up each block

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FAQ

  • Add a heading. The FAQ has no title of its own. Add a Text block above it, for example “Questions people ask”.
  • Write your questions. Click a question and type. Click the round plus button on the card to open the answer, then click the answer and type. Visitors see every card closed, and each card opens and closes on its own.
  • Add, remove and reorder. Select a card and click the Duplicate icon in the small toolbar at its right to add a copy. Use the trash icon to delete a card, and drag its = icon to move it. A FAQ holds 1 to 12 questions.
  • Change the colors. Select a card and use B under Color to change its background. To color the space behind all the cards, select the whole FAQ instead and use B.
The builder canvas with a FAQ block under a Text heading that says Questions people ask, with three questions about a home valuation, the first card open and showing its answer, and the small toolbar at the right of the selected card with the delete, drag and duplicate icons, the plus button of a closed card and the duplicate icon highlighted

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Reviews

  • Set the rating. In the left panel, under Settings, move the Rating slider from 0 to 5 in half steps. The icons next to it switch Show avatars, Show stars and Grayscale avatars on and off, and set the alignment.
  • Choose the photos. Under Avatars, click the + card to add a photo. Click a photo to change it, drag a photo to reorder it and click the cross on it to remove it. The window has the tabs Upload, Image and My gallery.
  • Write the line of text. Click the line on the canvas and type your own, using your real rating and number of reviews. The sample line is not yours.
  • Change the star color. Use the star swatch under Color. It is hidden while the stars are switched off.
The builder with a Reviews block selected, with four customer photos, four and a half stars and the line 4.5 from 62 client reviews on the canvas, and the left panel with the Settings icons, the Rating slider set to 4.5 and the Avatars grid with a plus card, the Rating slider and the plus card highlighted

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Testimonial

  • Choose the speed. Under Settings, pick 2s, 5s, 10s or 15s for how often the review changes, and use the Autoplay icon to stop it from changing by itself. Visitors also get Previous and Next buttons and a pause button.
  • Add the customer photos. Under Photos, click the + card and upload the photo. Drag a photo to reorder it, and click the cross on it to remove it. Only show a person’s photo and words with their permission.
  • Write the name and the review. On the canvas, click the name and the review text and type. A new testimonial starts with a sample review and name, so replace both. Use the arrows on the canvas to move to the next one.
The builder with a Testimonial block selected, with one review, a strip of customer photos and a name on the canvas, and the left panel with the 2s, 5s, 10s and 15s buttons, the Autoplay icon and the Photos grid with a plus card, the interval buttons and the Photos grid highlighted

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Logo Bar

  • Choose the size and speed. Under Settings, pick M or L for the logo size, and 1×, 2× or 3× for the scrolling speed. The Grayscale icon turns every logo gray.
  • Add your logos. Under Logos, click the + card. In the Logos tab, search for a brand name or paste its website, for example stripe.com. In the Upload tab, add your own file. Drag a logo to reorder it, and click the cross on it to remove it.
  • Know how it moves. The logos scroll sideways by themselves. A visitor whose device is set to reduce motion sees a still row instead.
The builder with a new Logo Bar block selected under the heading Trusted by local businesses, still empty, and the left panel with the M and L buttons, the Grayscale icon, the 1x, 2x and 3x speed buttons and the Logos grid with only a plus card, the size and speed controls and the plus card highlighted

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Slider and Slideshow

  • Pick the one you want. Slider shows the current photo large in the center, with the next and previous photos smaller on each side. Visitors drag or swipe, click a neighbor, an arrow or a dot, and it loops. Slideshow shows one wide photo at a time with a row of bars at the bottom, one for each photo. Visitors swipe or click a bar, and can pause it.
  • Set the shape. Under Settings, choose S, M, L or XL for a photo shape of 16:9, 4:3, 5:4 or 1:1.
  • Set the speed. On Slideshow, pick 2s, 5s, 10s or 15s and use the Autoplay icon. A visitor whose device is set to reduce motion does not get autoplay, and can still swipe or click.
  • Add your photos. Under Photos, click the + card. The window has the tabs Upload, Image for free photos and My gallery. Drag a photo to reorder it, and click the cross on it to remove it.

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How do I know it is working?

  • The canvas shows your own text, photos and logos, with no sample content left.
  • On Desktop, Tablet and Mobile, nothing is cut off and the text is easy to read.
  • After you publish, your live funnel shows the block. The FAQ opens, and the testimonials, the slider and the slideshow move. See Find and share your funnel link.

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Troubleshooting

Click “Content”, then “Blocks”. FAQ, Reviews and Testimonial are under Core Components. Logo Bar, Slider and Slideshow are under Media Elements, further down. Contacts Managers cannot edit funnels, so they do not see the builder.
A FAQ keeps at least 1 question and holds at most 12. Add a question before you delete the last one, or delete one before you add a thirteenth.
Every FAQ card starts closed. Click the round plus button on the card to open the answer, then click the answer to edit it.
A new testimonial only has the photo you added. Click the name and the review on the canvas and type them. Use the arrows to find the new one.
The Logos tab searches a library of brands, and a small business may not be in it. Click the Upload tab and add your own logo file.
The Upload tab accepts JPG, PNG and GIF files of up to 4 MB. You see Only JPG, PNG, or GIF files are supported. or File is larger than 4MB. if your file does not fit. Export it again at a smaller size and try again.
Check that the Autoplay icon is on. A visitor whose device is set to reduce motion does not get autoplay. They can still swipe, or click a bar, to move on.
Your changes only go live when you publish. Click “Publish Funnel”, wait a minute and refresh the live page.

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What to do next

Add and arrange blocks

Add, move, copy and delete any block.

Make your funnel match your brand

Set your colors, text, logo and images.

Build multi-column layouts

Place blocks side by side, such as a photo next to a review.

Test your funnel before you send traffic

Check every screen before your ads go live.
Need help? Email support@askfunnel.com.