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Available on: all plans (Starter, Growth, Scale and Enterprise). Building with AI uses AI credits.
Two choices shape every funnel that AI builds for you. The format is the path a visitor takes. The goal is what you want them to do at the end. This page helps you choose both, in plain terms. The steps of the builder itself are in Create a funnel with AI. With the right choices, you can:
  • Match the funnel to your visitors. Some people need to be warmed up. Others are ready to act.
  • Ask the right questions. The goal decides what the quiz tries to find out.
  • Get a form that fits. The goal decides what the form’s button and your thank you screen say.
Before you start, you need:
  • A rough idea of who your visitors are and where they come from, such as a cold ad, a message from a client or your email list.
  • One sentence about what you want a visitor to do.

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The three formats

The Build with AI window on step 1 of 3 with the three format cards, Full funnel, Landing page and form and Quiz and form, and Full funnel selected Each choice has a cost:
  • Full funnel is the longest path, so some visitors leave before the form.
  • Landing page and form tells you the least about each lead.
  • Quiz and form starts with a question, so there is no room to explain your offer first.

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Which format should I pick?

  1. Do visitors know you? If not, start with Full funnel.
  2. Do you need to sort leads by their answers, such as budget or timing? If yes, use Full funnel or Quiz and form. If not, Landing page and form is enough.
  3. Is your offer simple, and are visitors ready? Choose Landing page and form, and keep the path short.
Not sure? Choose Full funnel. It is an editable draft, so you can delete pages you do not need. See Manage your funnel pages.
The template library only has full funnels. The other two formats come from the AI builder, or you build them yourself. See Build a funnel from a blank page.

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The six goals

Choose the goal that is closest to what you want. AI works out the rest. AI writes the button of your contact form and your thank you screen to fit the goal. It is told not to promise anything it cannot know, such as how fast you reply, a price, a discount or a guaranteed result, and AskFunnel checks the draft for response times and guarantees.

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Important to note

  • Book appointments builds a form where visitors ask for an appointment. It does not build a booking calendar, and your team follows up to agree a time. To let visitors pick a time themselves, add your own booking link. See Let visitors book a call with Calendly or Cal.com.
  • You choose the format and the goal before the build. To change either one, build again, which uses AI credits again, or edit the draft by hand. See How AI credits work.
  • AI writes a first draft and can get details wrong. Read every page before you publish, and replace anything that is not true for your business.

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Starting points

These are examples, not rules. Your visitors and your offer come first.

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Put your choice to work

Click “Create Funnel” on your funnels page, then “Generate with AI”, and choose your format and goal. The full steps are in Create a funnel with AI.

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How do I know it is working?

  • Your draft has the pages of the format you chose. A Full funnel and a Landing page and form start with a page called Welcome. A Landing page and form has no question pages. A Quiz and form has no Welcome page.
  • The button of your contact form and the text of your thank you screen match your goal.

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Troubleshooting

Build again with another format, which uses AI credits again. Or edit the draft: delete the pages you do not need, or add new ones. See Manage your funnel pages and Build quiz questions.
AI writes between 4 and 6 questions for a Full funnel and a Quiz and form. Delete the ones you do not want in the builder. For no questions at all, choose Landing page and form.
Every form has a Phone field. For Recommend an option, Attract candidates and Grow an email list, AI keeps it optional. You can make any field optional or delete it. See Set up your lead capture form.
Edit it in the builder. See Customize your thank you screen.
The template library has full funnels. See Launch your first funnel.
It depends on your visitors and your offer, so neither format always wins. Publish one, watch its CVR for a week, then try the other. See Read your funnels list and Read your funnel analytics.

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What to do next

Create a funnel with AI

Answer three questions and let AI build a first draft.

Build quiz questions

Edit the questions AI wrote, or add your own.

Set up your lead capture form

Check what your form asks for.

Test your funnel before you send traffic

Check every screen before your ads go live.
Need help? Email support@askfunnel.com.