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Available on: the Growth plan and above. On Starter, a flow can send one email. Clicking “Add email” on Starter opens an upgrade prompt.
Send several emails with a wait between them, for example a welcome email now, a reminder after a day and an offer after three days. One email is often not enough. You build a sequence in the same flow editor you use for a single email. Before you start, you need:

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Important to note

  • A lead goes through a flow once. If their status returns to the trigger status later, they do not start again.
  • Edits to a live flow need a new publish. Click “Publish Flow” again. Leads already in the flow finish with the version they started on.
  • Every email counts toward your monthly allowance, shown in Send automated emails to new leads.

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Build a sequence

1

Add the next email

Click “Add email” below your last email. AskFunnel adds a Delay step and a new email after it.The Add email button below an email, highlighted
2

Set the delay

Click the Delay card above the new email. It says Click to add delay until you set it.A Delay card before an email, highlighted
  1. Under Delay message by, enter the wait in day(s), hour(s) and minute(s). You can type a number or use the minus and plus buttons.
  2. Click “Save”.
The Add delay window with 3 days enteredThe wait starts when the step before it finishes. So a delay before your first email counts from the moment the lead reaches your trigger status, and a delay before the second email counts from when the first was sent. Leave a delay empty to send straight away. The most you can enter is 365 days, 23 hours and 59 minutes.
3

Write the follow-up

Choose your sender under From, add a subject and write the message. Repeat “Add email” for each step of the sequence. Use “Test” to send yourself a copy of any email.
4

Publish the flow

Click “Publish Flow” at the top right. Every new lead who reaches your trigger status now gets the whole sequence.

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Manage the steps

  • Reorder or remove an email: click the three dots at the top right of an email (Message actions) and choose Move up, Move down or Delete.
  • Clear a delay: open the delay and click “Clear delay”.
  • Stop the sequence when a lead moves on: click the Trigger card, turn on Remove leads when their status changes and click “Save”. Converted or advanced leads then stop receiving the flow.
  • Turn the flow off: this stops it for everyone. Leads waiting for their next email will not get it.
Turn on Remove leads when their status changes for any sequence that sells or follows up, so a lead you already moved to MEETING or CONVERTED does not keep getting emails.

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What to do next

Keep your emails out of spam

Help every email in your sequence reach the inbox.

Email your team when a lead arrives

Get an alert the moment a lead submits.
Need help? Email support@askfunnel.com.