> ## Documentation Index
> Fetch the complete documentation index at: https://help.askfunnel.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Send a series of follow-up emails

> Add delays and more emails to a flow so leads get a timed series of messages.

<Callout icon="star" color="#155DFC">
  Available on: **the Growth plan and above**. On Starter, a flow can send one email. Clicking **"Add email"** on Starter opens an upgrade prompt.
</Callout>

Send several emails with a wait between them, for example a welcome email now, a reminder after a day and an offer after three days. One email is often not enough. You build a sequence in the same flow editor you use for a single email.

**Before you start**, you need:

* A flow with a trigger and a first email. See [Send automated emails to new leads](/messages/automated-emails).
* A verified sender. See [Add and verify a sender email](/messages/custom-sender-email).

## Important to note

<Warning>
  * A lead goes through a flow once. If their status returns to the trigger status later, they do not start again.
  * Edits to a live flow need a new publish. Click **"Publish Flow"** again. Leads already in the flow finish with the version they started on.
  * Every email counts toward your monthly allowance, shown in [Send automated emails to new leads](/messages/automated-emails).
</Warning>

## Build a sequence

<Steps>
  <Step title="Add the next email">
    Click **"Add email"** below your last email. AskFunnel adds a **Delay** step and a new email after it.

    <img src="https://mintcdn.com/askfunnel/cSURbWHQtD15itC8/images/messages/email-sequences/add-email.png?fit=max&auto=format&n=cSURbWHQtD15itC8&q=85&s=1ea9be02b4945d3a9a56d4ca8d45447b" alt="The Add email button below an email, highlighted" width="1470" height="930" data-path="images/messages/email-sequences/add-email.png" />
  </Step>

  <Step title="Set the delay">
    Click the **Delay** card above the new email. It says **Click to add delay** until you set it.

    <img src="https://mintcdn.com/askfunnel/cSURbWHQtD15itC8/images/messages/email-sequences/delay-card.png?fit=max&auto=format&n=cSURbWHQtD15itC8&q=85&s=e450ee4926f268653940bac971730c19" alt="A Delay card before an email, highlighted" width="1470" height="752" loading="lazy" data-path="images/messages/email-sequences/delay-card.png" />

    1. Under **Delay message by**, enter the wait in **day(s)**, **hour(s)** and **minute(s)**. You can type a number or use the minus and plus buttons.
    2. Click **"Save"**.

    <img src="https://mintcdn.com/askfunnel/cSURbWHQtD15itC8/images/messages/email-sequences/delay-modal.png?fit=max&auto=format&n=cSURbWHQtD15itC8&q=85&s=bae21bca596cc7d2e210e237f2727ea0" alt="The Add delay window with 3 days entered" width="1470" height="692" loading="lazy" data-path="images/messages/email-sequences/delay-modal.png" />

    The wait starts when the step before it finishes. So a delay before your first email counts from the moment the lead reaches your trigger status, and a delay before the second email counts from when the first was sent. Leave a delay empty to send straight away. The most you can enter is 365 days, 23 hours and 59 minutes.
  </Step>

  <Step title="Write the follow-up">
    Choose your sender under **From**, add a subject and write the message. Repeat **"Add email"** for each step of the sequence. Use **"Test"** to send yourself a copy of any email.
  </Step>

  <Step title="Publish the flow">
    Click **"Publish Flow"** at the top right. Every new lead who reaches your trigger status now gets the whole sequence.
  </Step>
</Steps>

## Manage the steps

* **Reorder or remove an email:** click the three dots at the top right of an email (**Message actions**) and choose **Move up**, **Move down** or **Delete**.
* **Clear a delay:** open the delay and click **"Clear delay"**.
* **Stop the sequence when a lead moves on:** click the **Trigger** card, turn on **Remove leads when their status changes** and click **"Save"**. Converted or advanced leads then stop receiving the flow.
* **Turn the flow off:** this stops it for everyone. Leads waiting for their next email will not get it.

<Tip>
  Turn on **Remove leads when their status changes** for any sequence that sells or follows up, so a lead you already moved to **MEETING** or **CONVERTED** does not keep getting emails.
</Tip>

## What to do next

<Columns cols={2}>
  <Card title="Keep your emails out of spam" icon="shield-halved" href="/messages/email-deliverability">
    Help every email in your sequence reach the inbox.
  </Card>

  <Card title="Email your team when a lead arrives" icon="bell" href="/messages/team-alerts">
    Get an alert the moment a lead submits.
  </Card>
</Columns>

Need help? Email [support@askfunnel.com](mailto:support@askfunnel.com).
