> ## Documentation Index
> Fetch the complete documentation index at: https://help.askfunnel.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Send visitors to different pages based on their answers

> Use Advanced Branching to send people to a different page or result depending on what they pick.

By default, everyone who answers a quiz question goes to the next page. With **Advanced Branching**, the answer decides where they go. You can send people who are not a good fit to a polite result screen, send buyers and sellers down different paths, or send your best prospects straight to a booking page. This is how a funnel qualifies people, and it keeps your questions short because each person only sees what fits them.

With branching, you can:

* **Route by one answer.** For example, "Buy" goes to one page and "Sell" goes to another.
* **Combine answers.** A rule can check this question and questions from earlier pages, joined by **and** or **or**.
* **Choose what everyone else sees.** The **Otherwise** route catches everyone no rule matches.
* **End on different results.** Rules can send people to any page or any result of your funnel.

**Before you start**, you need:

* A funnel open in the builder, with a quiz question on a page. See [Build quiz questions](/funnels/quiz-questions).
* The pages or results you want to send people to. See [Manage your funnel pages](/funnels/manage-pages).
* A role that can edit funnels: Global Admin, Workspace Admin or Content Editor.

## Important to note

<Warning>
  * Branching only works on a quiz set to **Single**, where the visitor picks one answer. In **Multiple** mode, **Advanced Branching** is turned off.
  * AskFunnel checks your rules from top to bottom. The first rule that matches and has a **Go to** page decides where the visitor goes. Put your most specific rule first.
  * If no rule matches, the visitor follows **Otherwise**. A rule that only adds a score does not decide the route.
  * A lead is saved when the visitor submits your form. If a rule sends someone to a result before they reach your form, they are not saved as a lead.
  * One question can have up to 20 rules, and one rule can have up to 20 conditions.
</Warning>

## Set up branching

<Steps>
  <Step title="Open the Action Flow of your quiz">
    1. In the builder, open the page with your quiz and click the quiz to select it.
    2. In the left panel, find **Action Flow**. It says **Always goes to Next Page**.
    3. Click that line. The **Action Flow** window opens.

    <img src="https://mintcdn.com/askfunnel/eJkZXxmpRrHIP4EK/images/funnels/branch-by-answer/action-flow-summary.png?fit=max&auto=format&n=eJkZXxmpRrHIP4EK&q=85&s=59adc0da2ac924a3fd01d0d7f8b8cb37" alt="The left panel of a selected quiz with the Action Flow line Always goes to Next Page highlighted" width="1470" height="1060" data-path="images/funnels/branch-by-answer/action-flow-summary.png" />
  </Step>

  <Step title="Turn on Advanced Branching">
    Turn on the **Advanced Branching** switch. The hint says **Route to different pages based on the visitor's answer.** The window now shows **No rules yet** and an **"Add a rule"** button.

    If the switch is grayed out, your quiz is set to **Multiple**. Close the window, select the quiz and click **"Single"** under **Settings**.
  </Step>

  <Step title="Build your first rule">
    Click **"Add a rule"**. A card called **Rule 1** appears.

    1. Under **If**, the **When** box shows this question. Keep it. When you open the list, this question has a **Current** tag, followed by the quizzes on earlier pages.
    2. Next to it, choose **is** or **is not**, then click **Pick an option** and choose the answer, for example "Under \$200,000".
    3. Under **Then**, next to **Go to**, choose where people with that answer go. The list shows your pages and results (results have a flag icon), then **Next Page**, which means whichever page comes next in your page list.

    For example: **When** "What is your budget?" **is** "Under \$200,000", **Go to** your "Not a fit" result.

    <img src="https://mintcdn.com/askfunnel/eJkZXxmpRrHIP4EK/images/funnels/branch-by-answer/rule-card.png?fit=max&auto=format&n=eJkZXxmpRrHIP4EK&q=85&s=236631af1f18be7d45b07c88f408ce15" alt="The Action Flow window with Rule 1 filled in: if What is your budget? is Under $200,000, go to the result Not a fit, highlighted, with Otherwise set to Next Page below it" width="1470" height="1354" loading="lazy" data-path="images/funnels/branch-by-answer/rule-card.png" />

    <img src="https://mintcdn.com/askfunnel/eJkZXxmpRrHIP4EK/images/funnels/branch-by-answer/destination-list.png?fit=max&auto=format&n=eJkZXxmpRrHIP4EK&q=85&s=9177fa6e2ff6461dd19cef4b7f672cd4" alt="The Go to drop-down list of a rule, open, showing pages with a page icon, results with a flag icon and Next Page at the bottom, highlighted" width="1470" height="1354" loading="lazy" data-path="images/funnels/branch-by-answer/destination-list.png" />
  </Step>

  <Step title="Add more rules or combine answers (optional)">
    * To add another rule, click **"Add rule"**. Drag the grip icon at the left of a rule to change the order.
    * To check more than one answer in a rule, click **"Add condition"**. Choose the question under **When**, which can be this question or a quiz on an earlier page. Join the conditions with **and** (all must match) or **or** (any can match).
    * To copy or remove a rule, use the copy and trash icons on the rule.
  </Step>

  <Step title="Choose what everyone else sees">
    Under **Otherwise**, next to **Go to**, choose where people go when no rule matches. The hint says **If no rule matches, leads go here. Defaults to the next page.** Most funnels keep **Next Page**.

    Click **"Save"**.
  </Step>

  <Step title="Publish and test every path">
    Click **"Publish Funnel"**, then open the arrow next to it and click **"View live"**. There is no private preview, so test on the live page. Go through the funnel once for each answer that has a rule, and once with an answer that has none, and check where you land each time. See [Publish, unpublish and restore an earlier version](/funnels/publish-and-restore).
  </Step>
</Steps>

## Ways to use it

* **Filter out poor fits.** **When** "Budget" **is** "Under \$200,000", **Go to** a "Not a fit" result. **Otherwise** goes to the next page.
* **Split by need.** **When** "What do you want to do?" **is** "Sell", **Go to** your seller page. Add a second rule for "Buy". **Otherwise** goes to a general page.
* **Find your best prospects.** **When** "Timeline" **is** "Within one month" **and** "Budget" **is** "Above \$500,000", **Go to** a page that books a call.
* **Score without routing.** Leave **Go to** empty and set a **Score** instead. See [Set up lead scoring](/funnel-settings/lead-scoring).

## How do I know it is working?

* Under **Action Flow**, the summary shows how many rules you have and where **Otherwise** leads, for example **2 rules · Otherwise Next Page**.
* On your live funnel, each answer takes you to the page you chose.
* No rule card shows a red dot or a **Can't match** tag.

## Troubleshooting

<AccordionGroup>
  <Accordion title="Advanced Branching is turned off">
    It is only available when the quiz is set to **Single**. Select the quiz, click **"Single"** under **Settings**, then open **Action Flow** again.
  </Accordion>

  <Accordion title="Everyone goes to the same page">
    Open **Action Flow** and check each rule. A rule only decides the route if it has a **Go to** page. Also check **Otherwise**, which is where everyone else goes, and the order of your rules. If an earlier rule matches first, later rules never run.
  </Accordion>

  <Accordion title="A rule shows Can't match, Always matches or Unavailable question">
    * **Can't match:** a person picks only one answer, so two **is** conditions joined by **and** are never both true. Use **or**, or use **is not**.
    * **Always matches:** **is not** one answer **or** **is not** another is true for everyone. Use **and** if you mean any answer except those two.
    * **Unavailable question:** the rule points to a question that was deleted or moved to a later page. Pick this question or an earlier one.
  </Accordion>

  <Accordion title="I cannot save the rules">
    Each rule needs at least one condition with an answer picked, and either a **Go to** page or a **Score** other than 0. The rule shows what is missing, for example **Pick an option for every condition** or **Pick a destination or set a non-zero score**.
  </Accordion>

  <Accordion title="Visitors skip my contact form">
    A rule or **Otherwise** sends them past it, for example straight to a result. Open **Action Flow** and choose the page with your form, or place your form on a page that every path passes through. See [Set up your lead capture form](/funnels/lead-capture-forms).
  </Accordion>

  <Accordion title="My test still follows the old route">
    Your changes only go live when you publish. Click **"Publish Funnel"** again, wait a minute and test on the live page.
  </Accordion>

  <Accordion title="I cannot add another rule">
    A question can have up to 20 rules. Delete one you do not need, or combine answers into one rule with **or**.
  </Accordion>
</AccordionGroup>

## What to do next

<Columns cols={3}>
  <Card title="Set up lead scoring" icon="gauge-high" href="/funnel-settings/lead-scoring">
    Give points to answers to rank your leads.
  </Card>

  <Card title="Customize your thank you screen" icon="circle-check" href="/funnels/thank-you-screen">
    Add results for the different outcomes.
  </Card>

  <Card title="Manage your funnel pages" icon="copy" href="/funnels/manage-pages">
    Plan the order of your pages.
  </Card>
</Columns>

Need help? Email [support@askfunnel.com](mailto:support@askfunnel.com).
